Few months ago (March), rumors were going around about Blockbuster going bankrupt which led to a 77% drop in its shares. Blockbuster is America’s largest movie rental chain and it has been going through rough times this year. Recently, it reported a huge loss which even the analysts did not expect. It’s revenue suffered a 20 percent loss while the shares dropped by 12 percent.

Blockbuster has spent the year recovering from the damages and now it is focusing on the fourth quarter. New revenue sources like rental kiosks, games-by-mail and on-demand rentals are supposed to boost up the revenue soon but Keyes, Blockbuster’s CEO, said that it might take some time as they are still in trial period.

In the third quarter, Blockbuster reported a total loss of approximately $117 million which is much worse than the loss they reported last year ($17.8 million).

Analysts think that Blockbuster needs to boost up its advertisement campaign and become more “visible”. Due to loss, Blockbuster reduced its marketing campaign but is now looking to revive it.

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